Glossier Boy Brow Is Launching in a Bigger Size With New Shades


I remember when Glossier Boy Brow first launched in 2015 and helped to put “brow mascara,” as I like to call it, on the map. You know, the tiny little mascara brush that deposits tinted brow gel onto brow hairs as it grooms them. It wasn’t the first of its kind, but it grabbed the attention of a whole new group of beauty obsessives, and the before-and-after images spoke for themselves. Today, one Boy Brow is sold every minute of the day around the world.

After thousands of customer requests, Glossier is sharing exciting news: It’s launching a bigger size with 20-percent more of its award-winning formula inside, and you can get your hands on it tomorrow. It’s also adding two new shades to its lineup: Dark Brown and Grey. The best part, the new version is only $1 more than the original (it will cost $19)—the original size will no longer be available.

Now you can get the famous one-swipe-wonder—there are a ton of celebrity fans, including Olivia Rodrigo—in six different shades to suit all hair colors, plus clear, and be on your way to face-framing brows without the fuss. The combination of waxes, hydrating hyaluronic acid and moisturizing oleic acid keep the brows soft and in place without that stiff look or dandruff-like residue.

This model is wearing the new Dark Brown shade.
This model is wearing the new Grey shade.


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